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Long Tail: How Endless Choice Is Creating Unlimited Demand

Long Tail: How Endless Choice Is Creating Unlimited Demand

Long Tail: How Endless Choice Is Creating Unlimited Demand
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Long Tail: How Endless Choice Is Creating Unlimited Demand

by Anderson, Chris

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  • Paperback
Condition
New
ISBN 10
1847940366
ISBN 13
9781847940360
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About This Item

Arrow Books Ltd, 2009. Paperback. New. 288 pages. 7.80x5.08x0.71 inches.

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
__1847940366
Title
Long Tail: How Endless Choice Is Creating Unlimited Demand
Author
Anderson, Chris
Format/Binding
Paperback
Book Condition
New
Quantity Available
1
ISBN 10
1847940366
ISBN 13
9781847940360
Publisher
Arrow Books Ltd
Date Published
2009

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Revaluation Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Revaluation Books

Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

About Revaluation Books

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