The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
- Used
- Condition
- Used - Very Good
- ISBN 10
- 1401302378
- ISBN 13
- 9781401302375
- Seller
-
Waltham, Massachusetts, United States
Payment Methods Accepted
About This Item
Synopsis
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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Details
- Bookseller
- More Than Words Inc. (US)
- Bookseller's Inventory #
- BOS-G-07i-01147
- Title
- The Long Tail: Why the Future of Business is Selling Less of More
- Author
- Chris Anderson
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 1401302378
- ISBN 13
- 9781401302375
- Publisher
- Hyperion
- Place of Publication
- New York
- This edition first published
- July 11, 2006
Terms of Sale
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.