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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

by Anderson, Chris

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  • Paperback
Condition
Very good, as new.
ISBN 10
1847940366
ISBN 13
9781847940360
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About This Item

Random House , 2009. expanded. paperback. Very good, as new.. B (198 x 129). Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

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Details

Bookseller
Inklings & Yarnspinners GB (GB)
Bookseller's Inventory #
IYC118631
Title
The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
Author
Anderson, Chris
Format/Binding
Paperback
Book Condition
New
Quantity Available
1
Edition
expanded
ISBN 10
1847940366
ISBN 13
9781847940360
Publisher
Random House
Date Published
2009
Pages
288
Keywords
1st, culture, technology,
Bookseller catalogs
2nd-hand books;
X weight
0.19 g
Size
B (198 x 129)

Terms of Sale

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About the Seller

Inklings & Yarnspinners

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Maidenhead, Berkshire

About Inklings & Yarnspinners

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Glossary

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Tail
The heel of the spine.
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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