The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
by Anderson, Chris
- Used
- Paperback
- Condition
- Very good, as new.
- ISBN 10
- 1847940366
- ISBN 13
- 9781847940360
- Seller
-
Maidenhead, Berkshire, United Kingdom
Payment Methods Accepted
About This Item
Random House , 2009. expanded. paperback. Very good, as new.. B (198 x 129). Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Details
- Bookseller
- Inklings & Yarnspinners (GB)
- Bookseller's Inventory #
- IYC118631
- Title
- The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
- Author
- Anderson, Chris
- Format/Binding
- Paperback
- Book Condition
- New
- Quantity Available
- 1
- Edition
- expanded
- ISBN 10
- 1847940366
- ISBN 13
- 9781847940360
- Publisher
- Random House
- Date Published
- 2009
- Pages
- 288
- Keywords
- 1st, culture, technology,
- Bookseller catalogs
- 2nd-hand books;
- X weight
- 0.19 g
- Size
- B (198 x 129)
Terms of Sale
Inklings & Yarnspinners
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Inklings & Yarnspinners
Biblio member since 2021
Maidenhead, Berkshire
About Inklings & Yarnspinners
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