Made to Stick Why Some Ideas Survive and Others Die
by Chip Heath; Dan Heath
- Used
- Very Good
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 1400064287
- ISBN 13
- 9781400064281
- Seller
-
Los Angeles, California, United States
Payment Methods Accepted
About This Item
Probably one of the most important reads if you doing product development, especially branding. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas "stick." Hard cover book in very good condition. Black boards with silver printing are in very good condition. Dust jacket is very good the only flaw is a slightly folded corner on inside fold. Pages are clean and unmarked. Made to Stick: Why Some Ideas Survive and Others Die Authors Chip Heath, Dan Heath Edition Later reprint Publisher Random House, 2007 ISBN 1400064287, 9781400064281 Length 291 pages Subjects Business & Economics Strategic Planning Ruth Reaser..LAX Vespa,Los Angeles Culver City- maybe this will do it! -At least you know what you're getting into- City- Media Mail USPS-you get the copy you were viewing carefully Drop kick-packed to protect it - in - transit Made Stick 4640 HC SHLB11
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Ruth Reaser LAXVESPA (US)
- Bookseller's Inventory #
- 4640
- Title
- Made to Stick Why Some Ideas Survive and Others Die
- Author
- Chip Heath; Dan Heath
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- Edition
- later reprint
- Binding
- Hardcover
- ISBN 10
- 1400064287
- ISBN 13
- 9781400064281
- Publisher
- Random House
- Place of Publication
- New York
- Date Published
- January 2, 2007
- Keywords
- Made to Stick: Why Some Ideas Survive and Others Die Authors Chip Heath, Dan Heath Edition Later reprint Publisher Random House, 2007 ISBN 1400064287, 9781400064281 Length 291 pages Subjects Business & Economics Strategic Planning Ruth Reaser..LAX Vespa,
- Bookseller catalogs
- Marketing;
- Size
- about 6 x 8.5 x 1 in
Terms of Sale
Ruth Reaser LAXVESPA
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Ruth Reaser LAXVESPA
Biblio member since 2013
Los Angeles, California
About Ruth Reaser LAXVESPA
Small independent business,located in the Los Angeles area,
Glossary
Some terminology that may be used in this description includes: