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Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

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  • Hardcover
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New
ISBN 10
0470598824
ISBN 13
9780470598825
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About This Item

Hardback. New. Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780470598825
Title
Marketing 3.0: From Products to Customers to the Human Spirit
Author
Philip Kotler
Format/Binding
Hardback
Book Condition
New
Quantity Available
10
Binding
Hardcover
ISBN 10
0470598824
ISBN 13
9780470598825
Publisher
Wiley
Place of Publication
^^ In Stock: We Ship At Once Fr. Il Usa;
This edition first published
2010-05

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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