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Marketing: An Introduction (10th Edition)

Marketing: An Introduction (10th Edition)

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Marketing: An Introduction (10th Edition)

by Armstrong, Gary; Kotler, Philip

  • Used
  • Paperback
Condition
Very Good Condition
ISBN 10
0136102433
ISBN 13
9780136102434
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About This Item

Prentice Hall/ Pearson, Upper Saddle River, NJ, 2011. 10th Edition. Softcover. Very Good Condition. Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Pictures of this item not already displayed here available upon request. Inventory No: 1561014660. . 9780136102434

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
A2zbooks US (US)
Bookseller's Inventory #
1561014660
Title
Marketing: An Introduction (10th Edition)
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Softcover
Book Condition
Used - Very Good Condition
Quantity Available
4
Edition
10th Edition
Binding
Paperback
ISBN 10
0136102433
ISBN 13
9780136102434
Publisher
Prentice Hall/ Pearson
Place of Publication
Upper Saddle River, NJ
Date Published
2011
LCCN
2009046409
Dewey
658.8
Keywords
BZDB42 Business, Finance & Marketing; Marketing An Introduction 10th Edition

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