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International Edition
Intl. Ed.

Marketing: An Introduction (14th Global Edition)

International Edition
Intl. Ed.

Marketing: An Introduction (14th Global Edition)

by Gary Armstrong, Philip Kotler

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  • Paperback
Note
International Edition
Condition
New
ISBN 10
0135192129
ISBN 13
9780135192122
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About This Item

Brand New, International Global Edition Book. Soft Cover, Paper Back and written in English. May not include Access Code or CD. Different ISBN and Cover Image with US Edition. Contents and Chapters Mostly similar With US Regular Edition. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. High premium printing quality instead of low cost Indian Edition. No PO BOX, APO address, Fast Ship with Tracking number.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Seller
Daydatetext US (US)
Seller's Inventory #
9780135192122
Title
Marketing: An Introduction (14th Global Edition)
Author
Gary Armstrong, Philip Kotler
Format/Binding
Soft Cover
Book Condition
New New
Quantity Available
1
Edition
14th
Binding
Paperback
ISBN 10
0135192129
ISBN 13
9780135192122
Publisher
Pearson Education

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About the Seller

Daydatetext

Seller rating:
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Glendale, Arizona

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