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Marketing: An Introduction, 6th Edition

Marketing: An Introduction, 6th Edition

Marketing: An Introduction, 6th Edition
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Marketing: An Introduction, 6th Edition

by Armstrong, Gary; Kotler, Philip

  • Used
  • Paperback
Condition
Fair Condition
ISBN 10
0130351334
ISBN 13
9780130351333
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About This Item

Pearson Education Limited, Upper Saddle River, NJ, 2003. 6th Edition. Softcover. Fair Condition. Fair condition. Water damage, soiled pages, cover wear, corner bumps, dings, curling edges. CD included. Text has multiple markings Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0130351334. ISBN/EAN: 9780130351333. Pictures of this item not already displayed here available upon request. Inventory No: 1561049363. . 9780130351333

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
A2zbooks US (US)
Bookseller's Inventory #
1561049363
Title
Marketing: An Introduction, 6th Edition
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Softcover
Book Condition
Used - Fair Condition
Quantity Available
1
Edition
6th Edition
Binding
Paperback
ISBN 10
0130351334
ISBN 13
9780130351333
Publisher
Pearson Education Limited
Place of Publication
Upper Saddle River, NJ
Date Published
2003
Keywords
BZDB42 MARKETING BUSINESS ECONOMICS Marketing An Introduction 6th Edition

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About the Seller

A2zbooks

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Glossary

Some terminology that may be used in this description includes:

Fair
is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
Edges
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
Bumps
Indicates that the affected part of the book has been impacted in such a way so as to cause a flattening, indention, or light...
Soiled
Generally refers to minor discoloration or staining.

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