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Marketing: Introduction, 6th

Marketing: Introduction, 6th

Marketing: Introduction, 6th
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Marketing: Introduction, 6th

by Armstrong, Gary; Kotler, Philip

  • Used
  • Paperback
Condition
Very Good Condition
ISBN 10
0130351334
ISBN 13
9780130351333
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About This Item

Prentice Hall, Upper Saddle River, NJ, 2003. 6th Edition. Softcover. Very Good Condition. Used very good +. With CD. Text is unmarked. Quantity Available: 1. ISBN: 0130351334. ISBN/EAN: 9780130351333. Pictures of this item not already displayed here available upon request. Inventory No: ABE571521014. . 9780130351333

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
A2zbooks US (US)
Bookseller's Inventory #
ABE571521014
Title
Marketing: Introduction, 6th
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Softcover
Book Condition
Used - Very Good Condition
Quantity Available
1
Edition
6th Edition
Binding
Paperback
ISBN 10
0130351334
ISBN 13
9780130351333
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, NJ
Date Published
2003
Keywords
BZDB42 MANAGEMENT BUSINESS ADMINISTRATION ECONOMICS MARKETING Marketing Introduction 6th

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