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Marketing: An Introduction (9th Edition)

Marketing: An Introduction (9th Edition)

Marketing: An Introduction (9th Edition)
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Marketing: An Introduction (9th Edition)

by Gary Armstrong; Philip Kotler

  • Used
  • Paperback
Condition
Used: Good
ISBN 10
0136021131
ISBN 13
9780136021131
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About This Item

Prentice Hall, 2008-03-02. Paperback. Used: Good.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0136021131
Title
Marketing: An Introduction (9th Edition)
Author
Gary Armstrong; Philip Kotler
Format/Binding
Paperback
Book Condition
Used: Good
Quantity Available
1
ISBN 10
0136021131
ISBN 13
9780136021131
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, Nj
Date Published
2008-03-02

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Ergodebooks

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HOUSTON, Texas

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