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Marketing : An Introduction

Marketing : An Introduction

Marketing : An Introduction

Marketing : An Introduction

by Gary Armstrong; Philip Kotler

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0131865919
ISBN 13
9780131865914
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About This Item

Prentice Hall PTR, 2006. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0131865919I3N00
Title
Marketing : An Introduction
Author
Gary Armstrong; Philip Kotler
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0131865919
ISBN 13
9780131865914
Publisher
Prentice Hall PTR
Place of Publication
Upper Saddle River, Nj
Date Published
2006

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ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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