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Marketing Logistics

Marketing Logistics

Marketing Logistics
Stock Photo: Cover May Be Different

Marketing Logistics

by Martin Christopher

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New
ISBN 10
0750652241
ISBN 13
9780750652247
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About This Item

New. This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780750652247
Title
Marketing Logistics
Author
Martin Christopher
Book Condition
New
Quantity Available
1
Binding
Unknown
ISBN 10
0750652241
ISBN 13
9780750652247
Publisher
Routledge
This edition first published
2003

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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