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Marketing Management : Analysis Planning, Implementation and Control
by Philip Kotler
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 0135524806
- ISBN 13
- 9780135524800
- Seller
-
Seattle, Washington, United States
2 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G0135524806I5N00
- Title
- Marketing Management : Analysis Planning, Implementation and Control
- Author
- Philip Kotler
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 2
- ISBN 10
- 0135524806
- ISBN 13
- 9780135524800
- Publisher
- Prentice Hall PTR
- Place of Publication
- Englewood Cliffs, N.J
- Date Published
- 1990
- LCCN
- 90044468
Terms of Sale
ThriftBooks
About the Seller
ThriftBooks
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...