Marketing Management: Analysis, Planning, Implementation, and Control
by Kotler, Philip
- Used
- Condition
- UsedGood
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Seller
-
Skokie, Illinois, United States
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Bookseller
- Books4Cause Inc. (US)
- Bookseller's Inventory #
- 5D4WH5000CX0_ns
- Title
- Marketing Management: Analysis, Planning, Implementation, and Control
- Author
- Kotler, Philip
- Book Condition
- UsedGood
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Publisher
- Prentice Hall College Div
- Place of Publication
- Upper Saddle River, Nj
- This edition first published
- May 28, 1999
Terms of Sale
Books4Cause Inc.
About the Seller
Books4Cause Inc.
About Books4Cause Inc.
Glossary
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- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Text Block
- Most simply the inside pages of a book. More precisely, the block of paper formed by the cut and stacked pages of a book....
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...