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Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control
Stock Photo: Cover May Be Different

Marketing Management: Analysis, Planning, Implementation, and Control

by Kotler, Philip

  • Used
Condition
UsedGood
ISBN 10
0132435101
ISBN 13
9780132435109
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About This Item

UsedGood. Pages are clean! The cover has visible markings and wear. They may be stickers or sticker residue on the cover. Some corner dings. There is staining on the text block edges There are some tears on the corners of the spine but doesn't effect biding Fast Shipping - Each order powers our free bookstore in Chicago and sending books to Africa!

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
Books4Cause Inc. US (US)
Bookseller's Inventory #
5D4WH5000CX0_ns
Title
Marketing Management: Analysis, Planning, Implementation, and Control
Author
Kotler, Philip
Book Condition
UsedGood
Quantity Available
1
Binding
Hardcover
ISBN 10
0132435101
ISBN 13
9780132435109
Publisher
Prentice Hall College Div
Place of Publication
Upper Saddle River, Nj
This edition first published
May 28, 1999

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About the Seller

Books4Cause Inc.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Skokie, Illinois

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Text Block
Most simply the inside pages of a book. More precisely, the block of paper formed by the cut and stacked pages of a book....
Edges
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...

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