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Marketing Management: Analysis, Planning, Implementation, and Control

Marketing Management: Analysis, Planning, Implementation, and Control

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Marketing Management: Analysis, Planning, Implementation, and Control

by Philip Kotler

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0135524806
ISBN 13
9780135524800
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About This Item

Prentice Hall, 1990-12-01. Hardcover. Good.

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0135524806
Title
Marketing Management: Analysis, Planning, Implementation, and Control
Author
Philip Kotler
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0135524806
ISBN 13
9780135524800
Publisher
Prentice Hall
Place of Publication
Englewood Cliffs, N.J
Date Published
1990-12-01
LCCN
90044468

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About the Seller

Ergodebooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2005
HOUSTON, Texas

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