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Marketing to the Social Web

Marketing to the Social Web

Marketing to the Social Web
Stock Photo: Cover May Be Different

Marketing to the Social Web

by Larry Weber

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
0470410973
ISBN 13
9780470410974
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About This Item

Wiley, February 2009. Hardcover. Very Good. Near fine. Signed by author.

Synopsis

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.

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Details

Bookseller
Dunaway Books US (US)
Bookseller's Inventory #
279891
Title
Marketing to the Social Web
Author
Larry Weber
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0470410973
ISBN 13
9780470410974
Publisher
Wiley
Place of Publication
Somerset, New Jersey, U.s.a.
Date Published
February 2009
Pages
272

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Dunaway Books

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Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...

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