The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Upshaw, Lynn B.; Taylor, Earl L.; Taylor, Earl
- Used
- Hardcover
- first
- Condition
- Near Fine in Very Good+ dust jacket
- ISBN 10
- 047135659X
- ISBN 13
- 9780471356592
- Seller
-
Georgetown, Texas, United States
Payment Methods Accepted
About This Item
New York: Wiley. Near Fine in Very Good+ dust jacket. 2000. First Edition. Hardcover. Small crease toward bottom of d j front . Protected in a removable archival cover. . 1.2 x 8.9 x 6.2 Inches. 322 pages. Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." -Bruce L. Claflin President and COO, 3Com Corporation "The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a 'now' book that anyone managing an organization should read." -David Aaker Vice Chairman, Prophet Brand Strategy and Coauthor of Brand Leadership "The Masterbrand Mandate is a superb read for anyone involved in the management or building of brands." -Steven McMillan President and COO, Sara Lee Corporation "The Masterbrand Mandate is on the money-literally and figuratively! Both visionary and practical, it successfully tackles the modern challenges of brand-building head-on. This book is an invaluable guide for designing breakthrough brand strategies in the new economy." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Dartmouth College "Lynn Upshaw and Earl Taylor have written an extraordinary blueprint for building a formidable enterprise-wide masterbrand. Every CEO-and everyone who hopes to be a CEO-should read this book." -Charles Brymer Group Chief Executive, Interbrand Corporation .
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Details
- Bookseller
- Storbeck's (US)
- Bookseller's Inventory #
- 602675
- Title
- The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
- Author
- Upshaw, Lynn B.; Taylor, Earl L.; Taylor, Earl
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine in Very Good+ dust jacket
- Edition
- First Edition
- ISBN 10
- 047135659X
- ISBN 13
- 9780471356592
- Publisher
- Wiley
- Place of Publication
- New York
- Date Published
- 2000
- Keywords
- BUSINESS, MANAGEMENT, LEADERSHIP, MARKETING, ADVERTISING, SALES, STRATEGY, COMPETITION
- Bookseller catalogs
- Business & Economics;
Terms of Sale
Storbeck's
Storbeck's accepts payment by Mastercard, Visa, American Excpress, Discover, PayPal, check or moneyorder. 8.25% sales tax on orders shipped to Texas.
About the Seller
Storbeck's
Biblio member since 2003
Georgetown, Texas
About Storbeck's
Storbeck's has a wide selection of genealogy books, maps and supplies for the family historian or genealogist researching in the United States, Europe, Scandinavia, the British Isles and Canada.
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Good+
- A term used to denote a condition a slight grade better than Good.