Media Promotion & Marketing for Broadcasting, Cable & the Internet by Eastman, Susan Tyler - 2006-03-02

Taylor & Francis Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Routledge, 2006. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Taylor & Francis Group. Used - Good. Used book that is in clean, average condition without any missing pages.

Routledge, 2006-01-23. Paperback. Acceptable. Acceptable Condition - Book may have writing or highlighting. May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other material originally provided. - No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction.

Taylor & Francis Group. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Taylor & Francis Group. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

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New.

New. This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.