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Microtrends: the small forces behind tomorrow's big changes
by Penn, Mark J. with E. Kinney Zalesne
- New
- Hardcover
- Condition
- New/New
- ISBN 10
- 0446580961
- ISBN 13
- 9780446580960
- Seller
-
HARWICH PORT, Massachusetts, United States
Payment Methods Accepted
About This Item
New York and Boston: Twelve, 2007. Book. New. Hardcover. Reprint. 8vo. Reprint. 8vo. Hard cover binding, 425 pp. The nation is no longer a melting pot, assays Mark Penn, the analyst who identified "soccer moms" as a crucial constituency in President Clinton's 1996 reelection campaign. We are instead a collection of communities with many individual tastes and lifestyles; only one percent of the public, three million people, is enough to launch a business or social movement. Here Penn identifies scores of microtrends in religion, leisure, politics, and family life-from people retiring but continuing to work, to teenagers turning to knitting-that are changing the way we live. New in new dust jacket..
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Details
- Bookseller
- Respectful Exits (US)
- Bookseller's Inventory #
- 014667
- Title
- Microtrends: the small forces behind tomorrow's big changes
- Author
- Penn, Mark J. with E. Kinney Zalesne
- Format/Binding
- Hardcover
- Book Condition
- New
- Jacket Condition
- New
- Edition
- Reprint
- ISBN 10
- 0446580961
- ISBN 13
- 9780446580960
- Publisher
- Twelve
- Place of Publication
- New York and Boston
- Date Published
- 2007
- Size
- 8vo
- Bookseller catalogs
- Sociology;
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Respectful Exits
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About the Seller
Respectful Exits
Biblio member since 2006
HARWICH PORT, Massachusetts
About Respectful Exits
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