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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel

Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel

Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor
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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel

by Susan Bridge

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New
ISBN 10
0765603160
ISBN 13
9780765603166
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About This Item

New. In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780765603166
Title
Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel
Author
Susan Bridge
Book Condition
New
Quantity Available
1
Binding
Unknown
ISBN 10
0765603160
ISBN 13
9780765603166
Publisher
M.E. Sharpe
Place of Publication
Armonk, Ny
This edition first published
December 1999

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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