A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury, Stephen Fenichell
- Used
- Hardcover
- Condition
- Used; Very Good
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Seller
-
London, Greater London, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Details
- Bookseller
- Greener Books Ltd (GB)
- Bookseller's Inventory #
- 2979519
- Title
- A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
- Author
- Scott Bedbury, Stephen Fenichell
- Format/Binding
- Hardcover
- Book Condition
- Used; Very Good
- Quantity Available
- 1
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Publisher
- Viking Press Inc.,U.S.
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 02/28/2002
Terms of Sale
Greener Books Ltd
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