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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

by Scott Bedbury, Stephen Fenichell

  • Used
  • Hardcover
Condition
Used; Very Good
ISBN 10
0670030767
ISBN 13
9780670030767
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About This Item

Viking Press Inc.,U.S., 02/28/2002. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
Greener Books Ltd GB (GB)
Bookseller's Inventory #
2979519
Title
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Author
Scott Bedbury, Stephen Fenichell
Format/Binding
Hardcover
Book Condition
Used; Very Good
Quantity Available
1
ISBN 10
0670030767
ISBN 13
9780670030767
Publisher
Viking Press Inc.,U.S.
Place of Publication
New York, New York, U.s.a.
Date Published
02/28/2002

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