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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Bedbury, Scott, Fenichell, Stephen

  • Used
Condition
Used - Good
ISBN 10
0142001902
ISBN 13
9780142001905
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About This Item

Penguin Books. Used - Good.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
Russell Books Ltd CA (CA)
Bookseller's Inventory #
FORT409686
Title
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Author
Bedbury, Scott, Fenichell, Stephen
Book Condition
Used - Good
Binding
Paperback
ISBN 10
0142001902
ISBN 13
9780142001905
Publisher
Penguin Books
Place of Publication
E Rutherford, New Jersey, U.s.a.
This edition first published
February 25, 2003

Terms of Sale

Russell Books Ltd

For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.

About the Seller

Russell Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Victoria, British Columbia

About Russell Books Ltd

Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
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