A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
by Scott Bedbury,Stephen Fenichell
- Used
- Paperback
- Condition
- Used Very Good
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Seller
-
Kutztown, Pennsylvania, United States
Payment Methods Accepted
About This Item
Synopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Details
- Bookseller
- Firefly Bookstore LLC (US)
- Bookseller's Inventory #
- 359547
- Title
- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- Author
- Scott Bedbury,Stephen Fenichell
- Format/Binding
- Trade Paperback
- Book Condition
- Used Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Publisher
- Penguin Books
- Place of Publication
- E Rutherford, New Jersey, U.s.a.
- Date Published
- February 2003
- Pages
- 220
- Bookseller catalogs
- Business/Sales & Marketing;
Terms of Sale
Firefly Bookstore LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives mis-described or damaged.
About the Seller
Firefly Bookstore LLC
About Firefly Bookstore LLC
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Tight
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- Trade Paperback
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