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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

by Bedbury, Scott

  • Used
  • Hardcover
Condition
Used:Good
ISBN 10
0670030767
ISBN 13
9780670030767
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About This Item

Brand: Viking Penguin, Inc, 2002-01-15. First Edition. hardcover. Used:Good.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
DADAX0670030767
Title
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Author
Bedbury, Scott
Format/Binding
Hardcover
Book Condition
Used:Good
Quantity Available
1
Edition
First Edition
ISBN 10
0670030767
ISBN 13
9780670030767
Publisher
Brand: Viking Penguin, Inc
Place of Publication
New York, New York, U.s.a.
Date Published
2002-01-15

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Ergodebooks

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HOUSTON, Texas

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First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
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