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New and Improved: The story of mass marketing in America

New and Improved: The story of mass marketing in America

New and Improved: The story of mass marketing in America

New and Improved: The story of mass marketing in America

by Tedlow, Richard S

  • Used
  • Hardcover
Condition
Near Fine/Near Fine
ISBN 10
0434920029
ISBN 13
9780434920020
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About This Item

Butterworth-Heinemann Ltd, 1990. Hardcover. Near Fine/Near Fine. A highly collectible first edition/printing, tight clean copy, protected in a new brodart wrapper, no inscriptions, unclipped dustjacket, this is not an Ex-Lib or a BCE/BOMC edition. In this volume, Harvard business historian Tedlow charts the evolution of consumer markets in the 20th century. Using the company histories of Coca Cola, General Motors, A&P, and Sears as ongoing illustrations, the author arrives at a three-step developmental cycle of consumer markets. The cycle begins with market fragmentation, transmogrifies to mass markets, and culminates in a segmented state where individual consumer wants are king. Tedlow proposes that mass markets, driven by consumer needs, are not at all inevitable but rather are an outcome of, among other things, an entrepreneurial spirit inherent in the American character. While this book's primary appeal will be to the serious student of business history, Tedlow's readable style and provocative recounting of incidents like the Coke-Pepsi "cola wars" will provide some appeal for any thoughtful business manager.

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Details

Seller
Infinity Books Japan JP (JP)
Seller's Inventory #
RWARE0000008556
Title
New and Improved: The story of mass marketing in America
Author
Tedlow, Richard S
Format/Binding
Hardcover
Book Condition
Used - Near Fine/Near Fine
Quantity Available
1
ISBN 10
0434920029
ISBN 13
9780434920020
Publisher
Butterworth-Heinemann Ltd
Date Published
1990
Bookseller catalogs
Business / Marketing;

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Infinity Books Japan

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About the Seller

Infinity Books Japan

Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Tokyo

About Infinity Books Japan

Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.

Glossary

Some terminology that may be used in this description includes:

Brodart
Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.

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