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New and Improved: The story of mass marketing in America
by Tedlow, Richard S
- Used
- Hardcover
- Condition
- Near Fine/Near Fine
- ISBN 10
- 0434920029
- ISBN 13
- 9780434920020
- Seller
-
Tokyo, Japan
Payment Methods Accepted
About This Item
Butterworth-Heinemann Ltd, 1990. Hardcover. Near Fine/Near Fine. A highly collectible first edition/printing, tight clean copy, protected in a new brodart wrapper, no inscriptions, unclipped dustjacket, this is not an Ex-Lib or a BCE/BOMC edition. In this volume, Harvard business historian Tedlow charts the evolution of consumer markets in the 20th century. Using the company histories of Coca Cola, General Motors, A&P, and Sears as ongoing illustrations, the author arrives at a three-step developmental cycle of consumer markets. The cycle begins with market fragmentation, transmogrifies to mass markets, and culminates in a segmented state where individual consumer wants are king. Tedlow proposes that mass markets, driven by consumer needs, are not at all inevitable but rather are an outcome of, among other things, an entrepreneurial spirit inherent in the American character. While this book's primary appeal will be to the serious student of business history, Tedlow's readable style and provocative recounting of incidents like the Coke-Pepsi "cola wars" will provide some appeal for any thoughtful business manager.
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Details
- Seller
- Infinity Books Japan
(JP)
- Seller's Inventory #
- RWARE0000008556
- Title
- New and Improved: The story of mass marketing in America
- Author
- Tedlow, Richard S
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine/Near Fine
- Quantity Available
- 1
- ISBN 10
- 0434920029
- ISBN 13
- 9780434920020
- Publisher
- Butterworth-Heinemann Ltd
- Date Published
- 1990
- Bookseller catalogs
- Business / Marketing;
Terms of Sale
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
About the Seller
Infinity Books Japan
Biblio member since 2006
Tokyo
About Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glossary
Some terminology that may be used in this description includes:
- Brodart
- Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.