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New Products Management
by Crawford, C. Merle; Crawford C., Merle; Di Benedetto, Anthony
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0073404802
- ISBN 13
- 9780073404806
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
McGraw-Hill Education, 2010. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G0073404802I3N01
- Title
- New Products Management
- Author
- Crawford, C. Merle; Crawford C., Merle; Di Benedetto, Anthony
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0073404802
- ISBN 13
- 9780073404806
- Publisher
- McGraw-Hill Education
- Date Published
- 2010
Terms of Sale
ThriftBooks
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About the Seller
ThriftBooks
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Seattle, Washington
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