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New Products Management
by Crawford, C. Merle, Di Benedetto, C. Anthony
- Used
- Condition
- Used - Good
- ISBN 10
- 0072471638
- ISBN 13
- 9780072471632
- Seller
-
Reno, Nevada, United States
Payment Methods Accepted
About This Item
Synopsis
New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Details
- Bookseller
- Better World Books
(US)
- Bookseller's Inventory #
- GRP31850259
- Title
- New Products Management
- Author
- Crawford, C. Merle, Di Benedetto, C. Anthony
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0072471638
- ISBN 13
- 9780072471632
- Publisher
- McGraw-Hill Education
- Place of Publication
- Blacklick, Ohio, U.s.a.
- This edition first published
- 2002-06
Terms of Sale
Better World Books
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