The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by Scott, David Meerman
- Used
- Condition
- Used - Very Good
- ISBN 10
- 1118488768
- ISBN 13
- 9781118488768
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Synopsis
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- 4940628-75
- Title
- The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Author
- Scott, David Meerman
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1118488768
- ISBN 13
- 9781118488768
- Publisher
- Wiley & Sons, Incorporated, John
- Place of Publication
- U.s.a.
- This edition first published
- 2013-07
Terms of Sale
Better World Books
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