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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

  • Used
Condition
Used - Very Good
ISBN 10
1119362415
ISBN 13
9781119362418
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About This Item

Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
16522319-6
Title
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Author
Scott, David Meerman
Book Condition
Used - Very Good
Quantity Available
1
Binding
Paperback
ISBN 10
1119362415
ISBN 13
9781119362418
Publisher
Wiley & Sons, Incorporated, John
This edition first published
2017

Terms of Sale

Better World Books

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About the Seller

Better World Books

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Mishawaka, Indiana

About Better World Books

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