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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

  • Used
  • Paperback
Condition
Good Condition
ISBN 10
1119362415
ISBN 13
9781119362418
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About This Item

[ Edition: sixth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] Publisher: Wiley Pub Date: 7/31/2017 Binding: Paperback Pages: 448

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
BookHolders US (US)
Bookseller's Inventory #
6535840
Title
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author
David Meerman Scott
Book Condition
Used - Good Condition
Quantity Available
1
Edition
[ Edition: sixth ]
Binding
Paperback
ISBN 10
1119362415
ISBN 13
9781119362418
Publisher
Wiley
This edition first published
2017
Keywords
1119362415

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