Paul Rand
by Steven Heller; George Lois; Jessica Helfand; Paul Rand
- Used
- near fine
- Hardcover
- first
- Condition
- Near Fine/Near Fine
- ISBN 10
- 0714837989
- ISBN 13
- 9780714837987
- Seller
-
Los Angeles, California, United States
Payment Methods Accepted
About This Item
Phaidon Inc Ltd, 1999. First Edition . Hardcover. Near Fine/Near Fine. 255 pp., profusely illustrated, chronology, bibliography, endnotes and index. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work. Int'l shipping extra due to weight. A crisp, clean Near Fine copy in a Near Fine dust jacket with a hint of spine fade, top of spine crease and rubbing.
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Details
- Bookseller
- modern-ISM (US)
- Bookseller's Inventory #
- 013068
- Title
- Paul Rand
- Author
- Steven Heller; George Lois; Jessica Helfand; Paul Rand
- Format/Binding
- Hardcover
- Book Condition
- Used - Near Fine
- Jacket Condition
- Near Fine
- Quantity Available
- 1
- Edition
- First Edition
- ISBN 10
- 0714837989
- ISBN 13
- 9780714837987
- Publisher
- Phaidon Inc Ltd
- Place of Publication
- London
- Date Published
- 1999
- Keywords
- Paul Rand
Terms of Sale
modern-ISM
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About the Seller
modern-ISM
Biblio member since 2005
Los Angeles, California
About modern-ISM
On-line with emphasis on architecture, art and design. Classics also included.
Glossary
Some terminology that may be used in this description includes:
- Crisp
- A term often used to indicate a book's new-like condition. Indicates that the hinges are not loosened. A book described as crisp...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...