POP!: Create the Perfect Pitch, Title, and Tagline for Anything
by Horn, Sam
- Used
- Condition
- UsedGood
- ISBN 10
- 0399533613
- ISBN 13
- 9780399533617
- Seller
-
Annandale, New Jersey, United States
Payment Methods Accepted
About This Item
Synopsis
From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.Sam Horn illustrates the POP! process with such topics as:* Idea Chemistry: The nine components that cause ideas to break out* Muse It or Lose It: Write down ideas as they come* Contra-Band: The power of saying something that flies in the face of current wisdom* The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello* The Eureka Moment: Why people love to discover the Next New Thing
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Details
- Bookseller
- New Legacy Books (US)
- Bookseller's Inventory #
- 0WOPD4003L1E
- Title
- POP!: Create the Perfect Pitch, Title, and Tagline for Anything
- Author
- Horn, Sam
- Book Condition
- UsedGood
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0399533613
- ISBN 13
- 9780399533617
- Publisher
- Perigee Trade
- Place of Publication
- U.s.a.
- This edition first published
- 2009-02