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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
by Godin, Seth
- Used
- Condition
- Used - Good
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Seller
-
Waltham, Massachusetts, United States
Payment Methods Accepted
About This Item
Portfolio. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Details
- Bookseller
- More Than Words Inc.
(US)
- Bookseller's Inventory #
- BOS-F-13h-01671
- Title
- Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
- Author
- Godin, Seth
- Book Condition
- Used - Good
- Binding
- Hardback
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Publisher
- Portfolio
- Place of Publication
- Ny Usa
- This edition first published
- 2009-11-12
Terms of Sale
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
More Than Words Inc.
Biblio member since 2016
Waltham, Massachusetts
About More Than Words Inc.
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.
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