Real Coke : Real Story
by Oliver, Thomas
- Used
- Hardcover
- first
- Condition
- Fine in Fine dust jacket
- ISBN 10
- 0394552733
- ISBN 13
- 9780394552736
- Seller
-
Lake Elsinore, California, United States
Item Price
A$30.84A$21.59
Payment Methods Accepted
About This Item
Random House. Fine in Fine dust jacket. 1986. First Edition. Hardcover. 0394552733 . Straight copy. In removable clear cover. Not price clipped. "Oliver competently traces the old Coke-new Coke saga from its roots (the Pepsi Challenge) to the cola-guzzling public's overwhelming rejection of the new product... A cautionary tale of corporate decision making, The Real Coke, the Real Story is recommended for both business and popular nonfiction collections. " (Library Journal review.) ; 9.3 X 6.0 X 1.0 inches; 195 pages .
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Details
- Bookseller
- E Ridge fine Books (US)
- Bookseller's Inventory #
- 8784
- Title
- Real Coke : Real Story
- Author
- Oliver, Thomas
- Format/Binding
- Hardcover
- Book Condition
- Used - Fine in Fine dust jacket
- Edition
- First Edition
- ISBN 10
- 0394552733
- ISBN 13
- 9780394552736
- Publisher
- Random House
- Place of Publication
- New York
- Date Published
- 1986
- Keywords
- Food History
Terms of Sale
E Ridge fine Books
All books may be returned within 30 days of for the purchased price. Please call or email seller prior to return.
About the Seller
E Ridge fine Books
Biblio member since 2007
Lake Elsinore, California
About E Ridge fine Books
E Ridge Fine Books (2006) is an independent online bookstore and a member of IOBA. All books are carefully listed providing a description of condition and content
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Price Clipped
- When a book is described as price-clipped, it indicates that the portion of the dust jacket flap that has the publisher's...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...