Selling the Invisible
by Harry Beckwith
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0752821032
- ISBN 13
- 9780752821030
- Seller
-
Newport Coast, California, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Seller
- Bonita (US)
- Seller's Inventory #
- 0752821032.G
- Title
- Selling the Invisible
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0752821032
- ISBN 13
- 9780752821030
- Publisher
- Orion Business (an Imprint Of The Orion Publishing Group Ltd )
- Place of Publication
- Great Britain
- This edition first published
- 1999