Starting & Running a Successful Newsletter or Magazine-5th Edition

5th Edition- 23 x 18 cm- Tight and unmarked copy-" Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses- raising startup money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers, competing effectively, publishing successfully on the Internet. The book also includes an expanded resources chapter sprinkled with websites and software and publishing services." About the Author: "Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World, and Publish magazines, concentrating her attention on ad sales, circulation marketing, and business management issues. In 1993, Cheryl began consulting with book, software, newsletter, and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her husband and two children in Berkeley, California."