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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative : How Companies Can Align Strategy, Culture, and

Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

by Majken Schultz; Mary Jo Hatch

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
0787998303
ISBN 13
9780787998301
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About This Item

Wiley & Sons, Incorporated, John, 2008. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Includes bibliographical references and index.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0787998303I4N00
Title
Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Author
Majken Schultz; Mary Jo Hatch
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0787998303
ISBN 13
9780787998301
Publisher
Wiley & Sons, Incorporated, John
Date Published
2008

Terms of Sale

ThriftBooks

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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