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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

by Hatch, Mary Jo;Schultz, Majken

  • Used
  • Very Good
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
0787998303
ISBN 13
9780787998301
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About This Item

Jossey - Bass, 2008. Hardcover. Very Good/Very Good. The jacket is a little shelf rubbed.Internally clean.Excellent binding.EK.. Our orders are shipped using tracked courier delivery services.

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Details

Bookseller
Chapter 1 Books ZA (ZA)
Bookseller's Inventory #
ge11
Title
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Author
Hatch, Mary Jo;Schultz, Majken
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
0787998303
ISBN 13
9780787998301
Publisher
Jossey - Bass
Date Published
2008
Bookseller catalogs
Business;
X weight
1 oz

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Chapter 1 Books

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About the Seller

Chapter 1 Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Johannesburg

About Chapter 1 Books

Chapter 1 trades out of three premises that are all in the Johannesburg area. Our emphasis is on providing quality books at highly competitive prices. A large (and continuously growing) selection of our books are listed on various websites on the internet. We specialise in Modern First Editions, Rhodesiana, Africana and other rare and out of print books.

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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