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The Ten Commandments for Business Failure
by Donald R. Keough
- Used
- Hardcover
- Condition
- Used; Very Good
- ISBN 10
- 1591842344
- ISBN 13
- 9781591842347
- Seller
-
London, Greater London, United Kingdom
Payment Methods Accepted
About This Item
Portfolio, 07/31/2008. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Synopsis
Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Details
- Bookseller
- Greener Books Ltd
(GB)
- Bookseller's Inventory #
- 4604626
- Title
- The Ten Commandments for Business Failure
- Author
- Donald R. Keough
- Format/Binding
- Hardcover
- Book Condition
- Used; Very Good
- Quantity Available
- 1
- ISBN 10
- 1591842344
- ISBN 13
- 9781591842347
- Publisher
- Portfolio
- Place of Publication
- New York City, New York
- Date Published
- 07/31/2008
Terms of Sale
Greener Books Ltd
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Feel free to contact our customer service team on customercare@greenerbooks.co.uk if you have queries regarding your order.
About the Seller
Greener Books Ltd
Biblio member since 2010
London, Greater London
About Greener Books Ltd
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