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The Ten Commandments for Business Failure
by Keough, Donald R. (Author)
- New
- Hardcover
- Condition
- New
- ISBN 10
- 1591842344
- ISBN 13
- 9781591842347
- Seller
-
Exeter, Devon, United Kingdom
Payment Methods Accepted
About This Item
Portfolio Hardcover, 2008. Hardcover. New. 208 pages. 8.75x5.50x0.75 inches.
Synopsis
Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Details
- Bookseller
- Revaluation Books
(GB)
- Bookseller's Inventory #
- 1-1591842344
- Title
- The Ten Commandments for Business Failure
- Author
- Keough, Donald R. (Author)
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 1591842344
- ISBN 13
- 9781591842347
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York City, New York
- Date Published
- 2008
Terms of Sale
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Revaluation Books
Biblio member since 2020
Exeter, Devon
About Revaluation Books
General bookseller of both fiction and non-fiction.
Glossary
Some terminology that may be used in this description includes:
- New
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