Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Silverstein, Michael J.; Fiske, Neil; Butman, John
- Used
- Paperback
- Condition
- Like New
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Seller
-
Fairfax Station, Virginia, United States
777 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Details
- Bookseller
- Mediaoutletdeal1 (US)
- Bookseller's Inventory #
- 1591840708_used
- Title
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Author
- Silverstein, Michael J.; Fiske, Neil; Butman, John
- Format/Binding
- Paperback
- Book Condition
- New
- Quantity Available
- 777
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Publisher
- Portfolio
- Date Published
- 2008-04-29
Terms of Sale
Mediaoutletdeal1
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...