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Understanding Media

Understanding Media

Understanding Media
Stock Photo: Cover May Be Different

Understanding Media

by Marshall McLuhan

  • New
Condition
New
ISBN 10
041525549X
ISBN 13
9780415255493
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About This Item

New. When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780415255493
Title
Understanding Media
Author
Marshall McLuhan
Book Condition
New
Quantity Available
1
Binding
Hardcover
ISBN 10
041525549X
ISBN 13
9780415255493
Publisher
Routledge
This edition first published
May 18, 2001

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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