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Unmassing America: Ethnic Media and the New Advertising Marketplace

Unmassing America: Ethnic Media and the New Advertising Marketplace

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Unmassing America: Ethnic Media and the New Advertising Marketplace

by Garmer, Amy Korzick

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0898434629
ISBN 13
9780898434620
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About This Item

Aspen Institute, 2006. Paperback. Very Good. Unmarked. Corner crease on title page. A Report of the Aspen Institute Forum on Diversity and the Media. Explores the changing nature of advertising and the impact that these changes would have. Topics include the rise of niche markets, strategies for emerging multicultural media and more.

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Details

Bookseller
Diatrope Books US (US)
Bookseller's Inventory #
25582
Title
Unmassing America: Ethnic Media and the New Advertising Marketplace
Author
Garmer, Amy Korzick
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0898434629
ISBN 13
9780898434620
Publisher
Aspen Institute
Date Published
2006
Keywords
Advertising, New York, Ethnic Studies, Communications, Aspen Institute, Multicultural, Media Markets, Sociology, Marketing
X weight
0 oz

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Diatrope Books

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About the Seller

Diatrope Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Berkeley, California

About Diatrope Books

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