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Výkladnà skÅÃnÄ: jejich význam, úprava a návod, jak se stanou úspÄÅ¡nÄjÅ¡Ãmi [Shop window displays: their significance, design and instructions for greater success]
by Atelier Henrych (Josef Henrych)
- Used
- Condition
- See description
- Seller
-
Berlin, Germany
Payment Methods Accepted
About This Item
A remarkably well-rounded photo-illustrated anthology of research on all manner of questions related to shop windows and display cases. Preface by Miroslav Sutnar, followed by contributions by Jan Brabec ("On the significance of show windows"), Jaroslav Baborovský ("The history of the shop display"), Bohumil Häckl ("Shop windows and advertising"), Miroslava Horáková ("The consumer and shop displays"), Josef Hesoun ("The architect views a shop window"), JiÅà Haller ("The philologist and the shop window"), JiÅà Solar ("Toward a psychology of the shop window"), Jindra Vichnar ("An exhibition behind glass or a sales offer?"), and numerous others, on all aspects of shop window display design, photography, lettering, choice of goods, as well as a humorous look at mistakes in window design and better solutions. With many sample photographs and related ads in the back.
Published by "Reklub" - short for Reklamný klub Äeskoslovenský, or the Czechoslovak advertising club, which was founded to offer a community to various artists, designers, and texters active in the bourgeoning field of commercial advertising. Its aim was to defend the interests of agencies and individuals, and to inform about news of international advertising, and to provide a sense of community. The Club existed until 1949 and was the subject of a recent study by DuÅ¡an Pavlů.
Binding designed by the architect Josef Hesoun, who also contributed to the volume.
As of October 2023, KVK, OCLC show one copy in North America. A remarkably well-rounded photo-illustrated anthology of research on all manner of questions related to shop windows and display cases. Preface by Miroslav Sutnar, followed by contributions by Jan Brabec ("On the significance of show windows"), Jaroslav Baborovský ("The history of the shop display"), Bohumil Häckl ("Shop windows and advertising"), Miroslava Horáková ("The consumer and shop displays"), Josef Hesoun ("The architect views a shop window"), JiÅà Haller ("The philologist and the shop window"), JiÅà Solar ("Toward a psychology of the shop window"), Jindra Vichnar ("An exhibition behind glass or a sales offer?"), and numerous others, on all aspects of shop window display design, photography, lettering, choice of goods, as well as a humorous look at mistakes in window design and better solutions. With many sample photographs and related ads in the back.
Published by "Reklub" - short for Reklamný klub Äeskoslovenský, or the Czechoslovak advertising club, which was founded to offer a community to various artists, designers, and texters active in the bourgeoning field of commercial advertising. Its aim was to defend the interests of agencies and individuals, and to inform about news of international advertising, and to provide a sense of community. The Club existed until 1949 and was the subject of a recent study by DuÅ¡an Pavlů.
Binding designed by the architect Josef Hesoun, who also contributed to the volume.
As of October 2023, KVK, OCLC show one copy in North America.
Published by "Reklub" - short for Reklamný klub Äeskoslovenský, or the Czechoslovak advertising club, which was founded to offer a community to various artists, designers, and texters active in the bourgeoning field of commercial advertising. Its aim was to defend the interests of agencies and individuals, and to inform about news of international advertising, and to provide a sense of community. The Club existed until 1949 and was the subject of a recent study by DuÅ¡an Pavlů.
Binding designed by the architect Josef Hesoun, who also contributed to the volume.
As of October 2023, KVK, OCLC show one copy in North America. A remarkably well-rounded photo-illustrated anthology of research on all manner of questions related to shop windows and display cases. Preface by Miroslav Sutnar, followed by contributions by Jan Brabec ("On the significance of show windows"), Jaroslav Baborovský ("The history of the shop display"), Bohumil Häckl ("Shop windows and advertising"), Miroslava Horáková ("The consumer and shop displays"), Josef Hesoun ("The architect views a shop window"), JiÅà Haller ("The philologist and the shop window"), JiÅà Solar ("Toward a psychology of the shop window"), Jindra Vichnar ("An exhibition behind glass or a sales offer?"), and numerous others, on all aspects of shop window display design, photography, lettering, choice of goods, as well as a humorous look at mistakes in window design and better solutions. With many sample photographs and related ads in the back.
Published by "Reklub" - short for Reklamný klub Äeskoslovenský, or the Czechoslovak advertising club, which was founded to offer a community to various artists, designers, and texters active in the bourgeoning field of commercial advertising. Its aim was to defend the interests of agencies and individuals, and to inform about news of international advertising, and to provide a sense of community. The Club existed until 1949 and was the subject of a recent study by DuÅ¡an Pavlů.
Binding designed by the architect Josef Hesoun, who also contributed to the volume.
As of October 2023, KVK, OCLC show one copy in North America.
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Details
- Bookseller
- Penka Rare Books and Archives
(DE)
- Bookseller's Inventory #
- 52598
- Title
- Výkladnà skÅÃnÄ: jejich význam, úprava a návod, jak se stanou úspÄÅ¡nÄjÅ¡Ãmi [Shop window displays: their significance, design and instructions for greater success]
- Author
- Atelier Henrych (Josef Henrych)
- Book Condition
- Used
- Quantity Available
- 1
- Keywords
- avantgarde, avant-garde, modernism, modernist, photomontage, photo montage, drtikol, hoffmeister, czech, czechoslovak, interwar, periodicals, journals, design, graphic design, typography, type design
Terms of Sale
Penka Rare Books and Archives
Orders are processed in the order of receipt and all items are offered subject to prior sale. Our books are carefully described, with minor flaws not always explicitly stated, but always reflected in our prices. All prices are in EURO. Any item is returnable within thirty days for any reason. We kindly ask that you notify us before returning your purchase by email or phone. Returns must be carefully packaged and shipped by registered mail only. If a returned item is received in significantly worse condition, the customer is liable for compensation. Invoices are to be paid within fourteen days, without further discount. Place of delivery and exclusive place of jurisdiction for both parties for any disputes is Berlin, Germany.
About the Seller
Penka Rare Books and Archives
Biblio member since 2014
Berlin
About Penka Rare Books and Archives
We specialize in rare books, manuscripts, and ephemera related to Russia and Eastern Europe. Members of VDA (Verband Deutscher Antiquare) and ILAB (International League of Antiquarian Booksellers). For more information, please visit www.penkararebooks.com or contact us at info@penkararebooks.com.
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