Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
by Silverman, Lori L
- Used
- good
- Hardcover
- Condition
- Good /VG
- ISBN 10
- 0787982709
- ISBN 13
- 9780787982706
- Seller
-
Sylva, North Carolina, United States
Payment Methods Accepted
About This Item
Synopsis
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- City Lights Bookstore (US)
- Bookseller's Inventory #
- 0787982709-01
- Title
- Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
- Author
- Silverman, Lori L
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Jacket Condition
- VG
- ISBN 10
- 0787982709
- ISBN 13
- 9780787982706
- Publisher
- JOSSEY-BASS INC
- Place of Publication
- Somerset, Nj, U.s.a.
- Date Published
- 2006
Terms of Sale
City Lights Bookstore
We accept Visa, Mastercard, Discover and American Express bank cards plus PayPal, money orders or checks in U.S. funds. Libraries invoiced with a purchase order. North Carolina residents please add 7% sales tax or provide a tax exemption ID number. Expedited and international shipping charges will be quoted with confirmation of the order. Digital photo available of any book cover, simply call us (828-586-9499) or email. Dust jackets can be enclosed in a mylar cover for a fee of $3.98 per volume.