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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
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Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

by Silverman, Lori L

  • Used
  • good
  • Hardcover
Condition
Good /VG
ISBN 10
0787982709
ISBN 13
9780787982706
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About This Item

JOSSEY-BASS INC. HARDCOVER. 2006. 0787982709 :Binding:HardcoverVendor: Jossey-BassSubject:Business & Economics | Organizational Behavior . Good.

Synopsis

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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Details

Bookseller
City Lights Bookstore US (US)
Bookseller's Inventory #
0787982709-01
Title
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Author
Silverman, Lori L
Format/Binding
Hardcover
Book Condition
Used - Good
Jacket Condition
VG
ISBN 10
0787982709
ISBN 13
9780787982706
Publisher
JOSSEY-BASS INC
Place of Publication
Somerset, Nj, U.s.a.
Date Published
2006

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About the Seller

City Lights Bookstore

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Sylva, North Carolina

About City Lights Bookstore

City Lights Bookstore is located in Sylva, North Carolina, a small Main Street town nestled in the bend of the Balsam Mountains. Our goal is to share the literature of the Appalachian region with the world and the world of good books with our community.
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