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Wake Me up When the Data Is Over : How Organizations Use Stories to Drive Results

Wake Me up When the Data Is Over : How Organizations Use Stories to Drive Results

Wake Me up When the Data Is Over : How Organizations Use Stories to Drive

Wake Me up When the Data Is Over : How Organizations Use Stories to Drive Results

by Lori L. Silverman

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0787982709
ISBN 13
9780787982706
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About This Item

Wiley & Sons, Incorporated, John, 2006. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0787982709I3N00
Title
Wake Me up When the Data Is Over : How Organizations Use Stories to Drive Results
Author
Lori L. Silverman
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0787982709
ISBN 13
9780787982706
Publisher
Wiley & Sons, Incorporated, John
Place of Publication
Somerset, Nj, U.s.a.
Date Published
2006

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Seller rating:
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Seattle, Washington

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Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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