Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
by Silverman, Lori L (Editor)
- Used
- Hardcover
- first
- Condition
- Fine in fine dust jacket.
- ISBN 10
- 0787982709
- ISBN 13
- 9780787982706
- Seller
-
Derwood, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
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Details
- Bookseller
- 2Vbooks (US)
- Bookseller's Inventory #
- Alibris.0047372
- Title
- Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
- Author
- Silverman, Lori L (Editor)
- Format/Binding
- Hard cover
- Book Condition
- Used - Fine in fine dust jacket.
- Quantity Available
- 1
- Edition
- First edition.
- Binding
- Hardcover
- ISBN 10
- 0787982709
- ISBN 13
- 9780787982706
- Publisher
- Jossey-Bass
- Place of Publication
- San Francisco, CA
- Date Published
- 2006
- Keywords
- Glued binding. Paper over boards. With dust jacket. Contains: Unspecified. Audience: General/trade.
Terms of Sale
2Vbooks
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About the Seller
Glossary
Some terminology that may be used in this description includes:
- Remainder Mark
- Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Price Clipped
- When a book is described as price-clipped, it indicates that the portion of the dust jacket flap that has the publisher's...