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A Wall Street Guidebook for Journalism and Strategic Communication
by Alecia Swasy
- New
- Condition
- New
- ISBN 10
- 0367348063
- ISBN 13
- 9780367348069
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
New. A Wall Street Guidebook for Journalism and Strategic Communication provides media professionals the savvy they need to navigate the world of finance and money. Intimidated by the numbers and math involved in the corporate world? This book is for you. Author Alecia Swasy, a former reporter at the Wall Street Journal, leads readers through case studies that provide real-world insight into how Wall Street operates and how to best approach the world of money and finance. Swasy breaks down essential skills like how to read key financial statements, find and interpret key data on companies, and employ that research in crafting compelling stories and messages for both readers and clients. The book also covers topics like the scorekeepers and watchdogs of Wall Street, the Securities and Exchange Commission, how to avoid illegal activity in reporting and research, understanding Mergers and Acquisitions, and the history and current state of Wall Street. This book is for students and professionals alike - whether in corporate communication, public relations, or journalism - who want to gain the financial literacy necessary to succeed in today's competitive marketplace. An online guide for professors includes discussion questions, assignments, and time-tested pedagogical and classroom management tips: please visit www.routledge.com/9780367348069.
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Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- A9780367348069
- Title
- A Wall Street Guidebook for Journalism and Strategic Communication
- Author
- Alecia Swasy
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0367348063
- ISBN 13
- 9780367348069
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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