What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
by Charan, Ram
- Used
- Good
- Paperback
- Condition
- Good
- ISBN 10
- 0141036877
- ISBN 13
- 9780141036878
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
Payment Methods Accepted
About This Item
Paperback. Good.
Synopsis
From the bestselling author of What the CEO Wants You to Know ?how to rethink sales from the outside in ?We have to face the truth: the process of selling is broken . Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.? More than ever these days, the sales process tends to be a war about price?a frustrating, unpleasant war that takes all the fun out of selling. But there?s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there?s a catch: you won?t be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer?s problems. Focus on becoming your customer?s trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling?which Charan calls value creation selling?that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: ? Gain a deeper knowledge of your customer?s problems ? Understand how your customer?s company really makes decisions ? Help your customer improve margins and drive revenue growth ? Connect sales with other key functions such as finance and manufacturing ? Come up with new customized offerings ? Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR002813033
- Title
- What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
- Author
- Charan, Ram
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0141036877
- ISBN 13
- 9780141036878
- Publisher
- Michael Joseph
- This edition first published
- 2009
Terms of Sale
World of Books Ltd
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
About the Seller
World of Books Ltd
Biblio member since 2007
GORING BY SEA, West Sussex
About World of Books Ltd
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands:
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
This Book’s Categories
Collecting Books on NYC
This gallery is dedicated to some of the best fiction and nonfiction portraying one of the greatest cities in the world. We Heart NYC! Enjoy browsing these books on New York City.
Cleaning and repairing leather books
Wondering how to take care of the leather books in your collection? Renowned book care expert Bern Marcowitz explains how and when to clean and repair leather books.
