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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
by Marcel Danesi
- New
- Paperback
- Condition
- New
- ISBN 10
- 0742555453
- ISBN 13
- 9780742555457
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Paperback / softback. New. Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Synopsis
Includes bibliographical references and index.
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Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- B9780742555457
- Title
- Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
- Author
- Marcel Danesi
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 0742555453
- ISBN 13
- 9780742555457
- Publisher
- Rowman & Littlefield Publishers, Inc.
- This edition first published
- October 28, 2007
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...